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    ACMICEC
    2006
    ACM
    186views ECommerce» more  ACMICEC 2006»
    Distrust and trust in B2C e-commerce: do they differ?
    14 years 4 months ago
    Distrust and trust in B2C e-commerce: do they differ?
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    Researchers have not studied e-commerce distrust as much as ecommerce trust. This study examines whether trust and distrust are distinct concepts. If trust and distrust are the sa...
    D. Harrison McKnight, Vivek Choudhury
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