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    SIGIR
    2010
    ACM
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    Clicked phrase document expansion for sponsored search ad retrieval
    14 years 3 months ago
    Clicked phrase document expansion for sponsored search ad retrieval
    Download  labs.yahoo.com
    We present a document expansion approach that uses Conditional Random Field (CRF) segmentation to automatically extract salient phrases from ad titles. We then supplement the ad d...
    Dustin Hillard, Chris Leggetter
    claim paper
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