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29
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SIGIR
2010
ACM
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Information Technology
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SIGIR 2010
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Clicked phrase document expansion for sponsored search ad retrieval
14 years 12 days ago
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labs.yahoo.com
We present a document expansion approach that uses Conditional Random Field (CRF) segmentation to automatically extract salient phrases from ad titles. We then supplement the ad d...
Dustin Hillard, Chris Leggetter
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