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    2001
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    Embarking on E-Business at Ducati Motorcycles (Italy)
    14 years 4 months ago
    Embarking on E-Business at Ducati Motorcycles (Italy)
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    Following its 1996 liquidity crisis, Ducati, an Italian manufacturer of high-performance motorcycles, took several initiatives aiming at strengthening the company brand, enhancing...
    Tawfik Jelassi, Stefanie Leenen
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