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    Factors relating to the decision to click on a sponsored link
    13 years 11 months ago
    Factors relating to the decision to click on a sponsored link
    Download  faculty.ist.psu.edu
    In this paper, we report results of an investigation into the factors influencing the selection of sponsored links by e-commerce Web searchers. In this research, 56 participants e...
    Bernard J. Jansen, Anna Brown, Marc Resnick
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