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    CHI
    2003
    ACM
    205views Human Computer Interaction» more  CHI 2003»
    Shiny happy people building trust?: photos on e-commerce websites and consumer trust
    14 years 11 months ago
    Shiny happy people building trust?: photos on e-commerce websites and consumer trust
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    Designing for trust in technology-mediated interaction is an increasing concern in CHI. In advertising, images of people have long been used to create positive attitudes to produc...
    Jens Riegelsberger, Martina Angela Sasse, John D. ...
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