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    2003
    IEEE
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    An Integrative Implementation Framework for Electronic Customer Relationship Management: Revisiting the General Principles of Us
    14 years 5 months ago
    An Integrative Implementation Framework for Electronic Customer Relationship Management: Revisiting the General Principles of Us
    Download  www.hicss.hawaii.edu
    Electronic Customer Relationship Management (eCRM) has become the latest paradigm in the world of Customer Relationship Management. Recent business surveys suggest that up to 50% ...
    Jerry Fjermestad, Nicholas C. Romano Jr.
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