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    ACMICEC
    2007
    ACM
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    Data acquisition and cost-effective predictive modeling: targeting offers for electronic commerce
    14 years 4 months ago
    Data acquisition and cost-effective predictive modeling: targeting offers for electronic commerce
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    Electronic commerce is revolutionizing the way we think about data modeling, by making it possible to integrate the processes of (costly) data acquisition and model induction. The...
    Foster J. Provost, Prem Melville, Maytal Saar-Tsec...
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