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    Do Online Reviews Reflect a Product's True Perceived Quality? - An Investigation of Online Movie Reviews Across Cultures
    14 years 6 months ago
    Do Online Reviews Reflect a Product's True Perceived Quality? - An Investigation of Online Movie Reviews Across Cultures
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    When does the reported average of online ratings match perceived average assessment? We apply behavioral theory to capture intentions in rating online movie reviews in two dissimi...
    Noi Sian Koh, Nan Hu, Eric K. Clemons
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