SEMAMO (SEmantic MArket MOnitoring) is a research project seeking to make use of the increasingly growing information available at Web-based sales and marketing channels for conti...
Search engines have become a central part of the internet marketing strategy of tourism businesses and, as such, it is essential that destination marketing organizations have a su...
Daniel R. Fesenmaier, Zheng Xiang, Bing Pan, Rob L...
Search engine marketing requires a substantive understanding of the dynamics of the search system in the travel information search context. The goal of this study is to explore th...
Bing Pan, Zheng Xiang, Heather Tierney, Daniel R. ...