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ENTER
2010
Springer
13 years 9 months ago
Semantic Online Tourism Market Monitoring
SEMAMO (SEmantic MArket MOnitoring) is a research project seeking to make use of the increasingly growing information available at Web-based sales and marketing channels for conti...
Norbert Walchhofer, Milan Hronsky, Michael Pö...
ENTER
2010
Springer
13 years 11 months ago
Application of QR Codes in Online Travel Distribution
Michael Canadi, Wolfram Höpken, Matthias Fuch...
ENTER
2010
Springer
14 years 5 months ago
An Analysis of Search Engine Use for Travel Planning
Search engines have become a central part of the internet marketing strategy of tourism businesses and, as such, it is essential that destination marketing organizations have a su...
Daniel R. Fesenmaier, Zheng Xiang, Bing Pan, Rob L...
ENTER
2010
Springer
14 years 5 months ago
Usability Guidelines for WAP-based Travel Planning Tools
Sabine Schneider, Francesco Ricci, Adriano Venturi...
ENTER
2010
Springer
14 years 5 months ago
Assessing the Dynamics of Search Results in Google
Search engine marketing requires a substantive understanding of the dynamics of the search system in the travel information search context. The goal of this study is to explore th...
Bing Pan, Zheng Xiang, Heather Tierney, Daniel R. ...