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JITECH
2008
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JITECH 2008
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Generic verticalization strategies in enterprise system markets: An exploratory framework
14 years 13 days ago
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www.kellogg.northwestern.edu
In recent years, enterprise system (ES) software markets have been very dynamic. While contemporary customers are increasingly seeking ES solutions that require less and less cust...
Lior Fink, Sarit Markovich
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