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    AAAI
    2008
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    An Expressive Auction Design for Online Display Advertising
    14 years 1 months ago
    An Expressive Auction Design for Online Display Advertising
    Download  www.ucl.ac.uk
    We propose an expressive auction design that allows advertisers to specify the kinds of demographics and websites they wish to target within an advertising network. The design all...
    Sébastien Lahaie, David C. Parkes, David M....
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