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    Practical guide to controlled experiments on the web: listen to your customers not to the hippo
    15 years 3 months ago
    Practical guide to controlled experiments on the web: listen to your customers not to the hippo
    Download  exp-platform.com
    The web provides an unprecedented opportunity to evaluate ideas quickly using controlled experiments, also called randomized experiments (single-factor or factorial designs), A/B ...
    Ron Kohavi, Randal M. Henne, Dan Sommerfield
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