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    CIKM
    2010
    Springer
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    Predicting product adoption in large-scale social networks
    13 years 11 months ago
    Predicting product adoption in large-scale social networks
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    Online social networks offer opportunities to analyze user behavior and social connectivity and leverage resulting insights for effective online advertising. We study the adopti...
    Rushi Bhatt, Vineet Chaoji, Rajesh Parekh
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