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    MANSCI
    2006
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    Strategic Manipulation of Internet Opinion Forums: Implications for Consumers and Firms
    14 years 12 days ago
    Strategic Manipulation of Internet Opinion Forums: Implications for Consumers and Firms
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    There is growing evidence that consumers are influenced by Internet-based opinion forums before making a variety of purchase decisions. Firms whose products are being discussed in...
    Chrysanthos Dellarocas
    claim paper
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