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23
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CHI
2003
ACM
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Human Computer Interaction
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CHI 2003
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Interpersonal cues and consumer trust in e-commerce
14 years 9 months ago
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www.psy.gla.ac.uk
E-commerce stretches interactions over space and time, and thus requires more trust than traditional shopping. Current approaches to building trust in e-commerce focus on cognitiv...
Jens Riegelsberger
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