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IJMC
2008
103views more  IJMC 2008»
13 years 11 months ago
Enhancing mobile advertising via Bluetooth technology
: This paper presents a Multimedia Message Transmitter Tool (MMTT) that provides businesses with the opportunity to use Bluetooth wireless connectivity delivering the relevant info...
Sahar A. Idwan, Suad Alramouni, Mosleh Al-Adhaileh...
IJMC
2008
70views more  IJMC 2008»
13 years 11 months ago
Applying the theory of task-technology fit to mobile technology: the role of user mobility
In this paper, we apply the theory of task technology fit to mobile technology, focusing specifi-cally on the role of user mobility. We describe the results of an empirical study ...
Judith Gebauer, Ya Tang
IJMC
2008
79views more  IJMC 2008»
13 years 11 months ago
Use of mobile phones by male and female Greek students
: Mobile technology is a continuously growing domain and research activities regarding its use are quite intensive. A questionnaire regarding the use of mobile devices was develope...
Anastasios A. Economides, Amalia Grousopoulou
IJMC
2008
102views more  IJMC 2008»
13 years 11 months ago
The characteristics of mobile data service users in Australia
: Mobile Data Services (MDS) are increasingly important as revenues from voice calling are decreasing for mobile carriers, and there are many predictions that the use of MDS will i...
Sangjo Oh, Song Yang, Sherah Kurnia, Heejin Lee, M...