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110
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IJISEC
2007
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IJISEC 2007
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A familiarity-based trust model for effective selection of sellers in multiagent e-commerce systems
15 years 3 months ago
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www3.ntu.edu.sg
In electronic marketplaces, trust is modeled, for instance, in order to allow buying agents to make effective selection of selling agents. Familiarity is often considered to be an ...
Jie Zhang, Ali A. Ghorbani, Robin Cohen
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