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    IJISEC
    2007
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    A familiarity-based trust model for effective selection of sellers in multiagent e-commerce systems
    13 years 11 months ago
    A familiarity-based trust model for effective selection of sellers in multiagent e-commerce systems
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    In electronic marketplaces, trust is modeled, for instance, in order to allow buying agents to make effective selection of selling agents. Familiarity is often considered to be an ...
    Jie Zhang, Ali A. Ghorbani, Robin Cohen
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