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26
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HICSS
2006
IEEE
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HICSS 2006
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How Positive Informational Social Influence Affects Consumers' Decision of Internet Shopping?
14 years 5 months ago
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csdl2.computer.org
Given the amount of perceived risk involved in Internet shopping, many potential Internet shoppers tend to wait and observe the experiences of others who have tried it before cons...
Matthew K. O. Lee, Christy M. K. Cheung, Choon-Lin...
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