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    CHI
    2007
    ACM
    217views Human Computer Interaction» more  CHI 2007»
    An eye tracking study of the effect of target rank on web search
    15 years 29 days ago
    An eye tracking study of the effect of target rank on web search
    Download  research.microsoft.com
    Web search engines present search results in a rank ordered list. This works when what a user wants is near the top, but sometimes the information that the user really wants is lo...
    Zhiwei Guan, Edward Cutrell
    claim paper
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