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    IEEE
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    The Length of the Product Generation Life Cycle as a Moderator of Innovation Strategy: A Comparative Cross-Industry Study of Ten
    14 years 5 months ago
    The Length of the Product Generation Life Cycle as a Moderator of Innovation Strategy: A Comparative Cross-Industry Study of Ten
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    This paper aims at exploring the role of the product generation life cycle (PGLC) on differences in innovation strategy among industries in a crossindustry study of ten multinatio...
    Frances T. J. M. Fortuin, S. W. F. Omta
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