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    Springer
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    Stochastic Models for Budget Optimization in Search-Based Advertising
    14 years 7 months ago
    Stochastic Models for Budget Optimization in Search-Based Advertising
    Download  www.cs.rutgers.edu
    Internet search companies sell advertisement slots based on users’ search queries via an auction. Advertisers have to solve a complex optimization problem of how to place bids o...
    S. Muthukrishnan, Martin Pál, Zoya Svitkina
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