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37
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HICSS
1998
IEEE
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HICSS 1998
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Real-Time New Product Development in Financial Services: Some Managerial Implications
14 years 3 months ago
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bura.brunel.ac.uk
A review of the various models of New Product Development (NPD) process shows that although different approaches have been proposed, they are in fact all variants on a linear them...
Pete Naudé, Ian D. Blackman, S. Dengler
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