A major problem facing the full deployment of business-to-consumer (B2C) e-commerce is the development of trust on the side of the consumer. People develop trust in a business thr...
Michael A. Shepherd, Anil Dhonde, Carolyn R. Watte...
Over the past decade the Internet has evolved into the largest public community in the world. It provides a wealth of data content and services in almost every field of science, t...
Business to consumer is expected to be one of the fastest growing segments of electronic commerce. One important and challenging problem in such context, is the satisfaction of use...