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    IWIPS
    2004
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    Cultural Determinants of Search Behaviour on Websites
    14 years 1 months ago
    Cultural Determinants of Search Behaviour on Websites
    Download  warhol.wiwi.hu-berlin.de
    Our research aims to detect the impact of various cultural variables on search behaviour. We tested our hypotheses by examining users' navigation steps recorded in a large lo...
    Anett Kralisch, Bettina Berendt
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    IWIPS
    2004
    80views Business» more  IWIPS 2004»
    Website Design and Culture: An Empirical Investigation
    14 years 1 months ago
    Website Design and Culture: An Empirical Investigation
    Download  www.diannecyr.com
    Understanding website preferences across cultures is imperative to the development of customer loyalty in online environments. Based on an exploratory four nation study, this pape...
    Dianne Cyr, Joe Ilsever, Carole Bonanni, John Bowe...
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