Predictive models in direct marketing seek to identify individuals most likely to respond to promotional solicitations or other intervention programs. While standard modeling appr...
Decision trees have been successfully used for the task of classification. However, state-of-the-art algorithms do not incorporate the user in the tree construction process. This ...
Having access to large data sets for the purpose of predictive data mining does not guarantee good models, even when the size of the training data is virtually unlimited. Instead,...