Sciweavers

ACL
2009
13 years 5 months ago
An Ontology-Based Approach for Key Phrase Extraction
Automatic key phrase extraction is fundamental to the success of many recent digital library applications and semantic information retrieval techniques and a difficult and essenti...
Chau Q. Nguyen, Tuoi T. Phan
CHI
2010
ACM
14 years 2 months ago
Gender demographic targeting in sponsored search
In this research, we evaluate the effect of gender in analyzing the performance of sponsored search advertising. We examine a log file with data comprised of nearly 7,000,000 reco...
Bernard J. Jansen, Lauren Solomon