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    KDD
    2009
    ACM
    178views Data Mining» more  KDD 2009»
    Catching the drift: learning broad matches from clickthrough data
    15 years 1 months ago
    Catching the drift: learning broad matches from clickthrough data
    Download  research.microsoft.com
    Identifying similar keywords, known as broad matches, is an important task in online advertising that has become a standard feature on all major keyword advertising platforms. Eff...
    Sonal Gupta, Mikhail Bilenko, Matthew Richardson
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