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WWW
2008
ACM
15 years 5 days ago
Gsp-exr: gsp protocol with an exclusive right for keyword auctions
We propose a keyword auction protocol called the Generalized Second Price with an Exclusive Right (GSP-ExR). In existing keyword auctions, the number of displayed advertisements i...
Yuko Sakurai, Atsushi Iwasaki, Yasumasa Saito, Mak...