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35
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CEC
2010
IEEE
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Artificial Intelligence
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CEC 2010
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Born to trade: A genetically evolved keyword bidder for sponsored search
14 years 1 months ago
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www.cwi.ugent.be
In sponsored search auctions, advertisers choose a set of keywords based on products they wish to market. They bid for advertising slots that will be displayed on the search result...
Michael Munsey, Jonathan Veilleux, Sindhura Bikkan...
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