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    CIKM
    2009
    Springer
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    Translating relevance scores to probabilities for contextual advertising
    14 years 2 months ago
    Translating relevance scores to probabilities for contextual advertising
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    Information retrieval systems conventionally assess document relevance using the bag of words model. Consequently, relevance scores of documents retrieved for different queries a...
    Deepak Agarwal, Evgeniy Gabrilovich, Robert Hall, ...
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