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    HICSS
    2007
    IEEE
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    An Empirical Investigation of the Customer Knowledge Creation Impact on NPD Performance
    14 years 6 months ago
    An Empirical Investigation of the Customer Knowledge Creation Impact on NPD Performance
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    New product development (NPD) projects require efficient strategies for reducing time to market and responding faster and better to the customer needs. While these strategies were...
    Nassim Belbaly, Hind Benbya, Regis Meissonier
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