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31
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SIGIR
2009
ACM
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Information Technology
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SIGIR 2009
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Context transfer in search advertising
14 years 5 months ago
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www1.cs.columbia.edu
We define and study the process of context transfer in search advertising, which is the transition of a user from the context of Web search to the context of the landing page tha...
Hila Becker, Andrei Z. Broder, Evgeniy Gabrilovich...
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