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    Using landing pages for sponsored search ad selection
    14 years 6 months ago
    Using landing pages for sponsored search ad selection
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    We explore the use of the landing page content in sponsored search ad selection. Specifically, we compare the use of the ad’s intrinsic content to augmenting the ad with the wh...
    Yejin Choi, Marcus Fontoura, Evgeniy Gabrilovich, ...
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