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    SIGIR
    2008
    ACM
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    Optimizing relevance and revenue in ad search: a query substitution approach
    14 years 19 days ago
    Optimizing relevance and revenue in ad search: a query substitution approach
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    The primary business model behind Web search is based on textual advertising, where contextually relevant ads are displayed alongside search results. We address the problem of sel...
    Filip Radlinski, Andrei Z. Broder, Peter Ciccolo, ...
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