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    KDD
    1998
    ACM
    250views Data Mining» more  KDD 1998»
    Data Mining for Direct Marketing: Problems and Solutions
    14 years 3 months ago
    Data Mining for Direct Marketing: Problems and Solutions
    Download  cling.csd.uwo.ca
    Direct marketing is a process of identifying likely buyers of certain products and promoting the products accordingly. It is increasingly used by banks, insurance companies, and t...
    Charles X. Ling, Chenghui Li
    claim paper
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