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ESWA
2007
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ESWA 2007
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An anticipation model of potential customers' purchasing behavior based on clustering analysis and association rules analysis
13 years 11 months ago
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4430.wwwts.au.edu.tw
This paper proposes an anticipation model of potential customers’ purchasing behavior. This model is inferred from past purchasing behavior of loyal customers and the web server...
Horng-Jinh Chang, Lun-Ping Hung, Chia-Ling Ho
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