Sciweavers

ESWA
2007
127views more  ESWA 2007»
14 years 8 days ago
An anticipation model of potential customers' purchasing behavior based on clustering analysis and association rules analysis
This paper proposes an anticipation model of potential customers’ purchasing behavior. This model is inferred from past purchasing behavior of loyal customers and the web server...
Horng-Jinh Chang, Lun-Ping Hung, Chia-Ling Ho