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WSDM
2012
ACM
254views Data Mining» more  WSDM 2012»
12 years 2 months ago
Maximizing product adoption in social networks
One of the key objectives of viral marketing is to identify a small set of users in a social network, who when convinced to adopt a product will influence others in the network l...
Smriti Bhagat, Amit Goyal 0002, Laks V. S. Lakshma...