There is growing evidence that consumers are influenced by Internet-based opinion forums before making a variety of purchase decisions. Firms whose products are being discussed in...
In many different managerial contexts, consumers "leave money on the table" by, for example, their failure to claim rebates, use available coupons, and so on. This proje...
Michael Braun, Peter S. Fader, Eric T. Bradlow, Ho...
Most successful online marketplaces today are owned and operated by firms that are themselves traders in the marketplace. This raises significant concerns about the fairness of th...
Technology innovations continue to be one of the greatest drivers of economic growth. Realizing the value of such innovations, however, requires substantial follow-on investments ...