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    KDD
    1998
    ACM
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    Direct Marketing Response Models Using Genetic Algorithms
    14 years 4 months ago
    Direct Marketing Response Models Using Genetic Algorithms
    Download  www.aaai.org
    Direct marketing response models seek to identify individuals most likely to respond to marketing solicitations. Such models are commonly evaluatedon classification accuracyand so...
    Siddhartha Bhattacharyya
    claim paper
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