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24
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WWW
2008
ACM
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Internet Technology
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WWW 2008
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A combinatorial allocation mechanism with penalties for banner advertising
14 years 12 months ago
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www2008.org
Most current banner advertising is sold through negotiation thereby incurring large transaction costs and possibly suboptimal allocations. We propose a new automated system for se...
Uriel Feige, Nicole Immorlica, Vahab S. Mirrokni, ...
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