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HICSS
2003
IEEE
155views Biometrics» more  HICSS 2003»
14 years 5 months ago
Consumers cognition towards communities: Customer-centred community design using the means-end chain perspective
This paper presents research on the application of the means-end chain (MEC) framework for investigating customers cognitive structure regarding community applications. It is argu...
Peter Aschmoneit, Mark Heitmann