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    MKTSCI
    2011
    354views Multimedia» more  MKTSCI 2011»
    Online Display Advertising: Targeting and Obtrusiveness
    13 years 3 months ago
    Online Display Advertising: Targeting and Obtrusiveness
    Download  ts-si.org
    We use data from a large-scale field experiment to explore what influences the effectiveness of online advertising. We find that matching an ad to website content and increasing a...
    Avi Goldfarb, Catherine Tucker
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    MKTSCI
    2011
    218views Multimedia» more  MKTSCI 2011»
    Demystifying Disruption: A New Model for Understanding and Predicting Disruptive Technologies
    13 years 3 months ago
    Demystifying Disruption: A New Model for Understanding and Predicting Disruptive Technologies
    Download  www-bcf.usc.edu
    ic copy available at: http://ssrn.com/abstract=1629493 Marketing Science Institute Working Paper Series 2010 Report No. 10-102 Demystifying Disruption: A New Model for Understandin...
    Ashish Sood, Gerard J. Tellis
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    MKTSCI
    2011
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    Cross-Market Discounts
    13 years 7 months ago
    Cross-Market Discounts
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    Marcel Goic, Kinshuk Jerath, Kannan Srinivasan
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    MKTSCI
    2011
    267views Multimedia» more  MKTSCI 2011»
    Tricked by Truncation: Spurious Duration Dependence and Social Contagion in Hazard Models
    13 years 7 months ago
    Tricked by Truncation: Spurious Duration Dependence and Social Contagion in Hazard Models
    Download  marketing.wharton.upenn.edu
    Christophe Van den Bulte, Raghuram Iyengar
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    MKTSCI
    2011
    221views Multimedia» more  MKTSCI 2011»
    Brands: The Opiate of the Nonreligious Masses?
    13 years 7 months ago
    Brands: The Opiate of the Nonreligious Masses?
    Download  faculty.fuqua.duke.edu
    Ron Shachar, Tülin Erdem, Keisha M. Cutright,...
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    MKTSCI
    2011
    255views Multimedia» more  MKTSCI 2011»
    Opinion Leadership and Social Contagion in New Product Diffusion
    13 years 7 months ago
    Opinion Leadership and Social Contagion in New Product Diffusion
    Download  marketing.wharton.upenn.edu
    Raghuram Iyengar, Christophe Van den Bulte, Thomas...
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