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30
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HICSS
2006
IEEE
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HICSS 2006
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Mobilizing Customer Relationship Management - A Journey from Strategy to System Design
14 years 5 months ago
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www.alexandria.unisg.ch
The bursting of the e-bubble affected expectations with regard to mobile initiatives and willingness to invest in them very negatively. In both academia and practice, there has re...
Ragnar Schierholz, Lutz Kolbe, Walter Brenner
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