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35
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ICMB
2005
IEEE
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Business
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ICMB 2005
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Mobile Customer Relationship Management: An Explorative Investigation of the Italian Consumer Market
14 years 6 months ago
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www.hec.unil.ch
Mobile Customer Relationship Management (CRM) services seem to have all the characteristics commonly associated to successful mobile services and have accordingly been predicted a...
Giovanni Camponovo, Yves Pigneur, Andrea Rangone, ...
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