ICMB
2005
IEEE
2005
IEEE
Mobile Customer Relationship Management: An Explorative Investigation of the Italian Consumer Market
14 years 5 months ago
Mobile Customer Relationship Management (CRM) services seem to have all the characteristics commonly associated to successful mobile services and have accordingly been predicted a...
HICSS
2006
IEEE
14 years 5 months ago
2006
IEEE
Although customer relationship management (CRM) is currently gaining widespread popularity in several disciplines and industries, mobile medium as an element of CRM is rarely take...