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HICSS
2006
IEEE
146views Biometrics» more  HICSS 2006»
14 years 6 months ago
Managing Customer Relationships through Mobile Medium - Underlying Issues and Opportunities
Although customer relationship management (CRM) is currently gaining widespread popularity in several disciplines and industries, mobile medium as an element of CRM is rarely take...
Jaakko Sinisalo, Jari Salo, Heikki Karjaluoto, Mat...