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HICSS
2008
IEEE
93views Biometrics» more  HICSS 2008»
14 years 1 months ago
An Exploration of the Hygiene and Motivator Aspects of WebQual Constructs in Predicting Website Reuse
Most existing studies of website characteristics and their impact on intentions have assumed a linear relationship between them. However, motivational theories suggest that while ...
Ben Q. Liu, Dale Goodhue