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    Enabling e-transactions with multi-attribute preference models
    13 years 11 months ago
    Enabling e-transactions with multi-attribute preference models
    Download  opim.wharton.upenn.edu
    This paper describes potential applications of multi-attribute preference models (MAPM) in e-commerce and offers some guidelines for their implementation. MAPM are methodologies f...
    John C. Butler, James S. Dyer, Jianmin Jia, Kerem ...
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