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    CHI
    2006
    ACM
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    Multi-channel consumer behavior: online and offline travel preparations
    15 years 25 days ago
    Multi-channel consumer behavior: online and offline travel preparations
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    Elaborating on the first stage in the User-Centered Design (UCD) process, understanding the user, this study questions whether it is sufficient to look at the use of interactive s...
    Geke van Dijk, Shailey Minocha, Angus Laing
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